Consumer protection from Big Data is no longer theoretical—it’s now enforceable law in California.
In this episode, we break down California’s new data-broker deletion law, which gives residents a first-of-its-kind right in the U.S.: the ability to require hundreds of data brokers to delete their personal information and keep it deleted. Instead of forcing individuals to chase endless opt-out forms, the law shifts responsibility—and liability—directly onto the data industry.
We explain how the system works, where its limits still exist, and why recurring deletion is the real breakthrough in a market where personal data is constantly refreshed and resold. With daily fines that give the policy real teeth, this law offers a practical path to regaining privacy without spending hours navigating cryptic opt-out processes.
If you care about who profits from your data—and how long they get to keep it—this conversation matters.
