This has been months in the making. You’ve heard me drop hints about a project — well, the project was a book.
Two-Hour Entrepreneur starts with a premise: you have an idea that won’t leave you alone, but you’re living a full life — family, work, obligations — and who has time for something else? The idea stays anyway.
What if two hours a week was enough? That’s 100+ hours a year — two and a half work weeks aimed at one goal. The book walks you through it: carve out the time, shape the concept, test it, launch it — in two-hour bites, with minimal money.
I know it works because I lived it. 35 years ago I was at a Fortune 500 company in Iowa, commuting 100+ miles a day with three small kids at home, facing a forced job change. On a flight, a whisper: start your own business. No time, no money, no connections — and I did it anyway, building two national companies from scratch without ever quitting my job.
The book is designed for busy professionals, aspiring entrepreneurs, side hustlers, and anyone who wants to build something meaningful without putting the rest of their lives on hold. It provides a practical framework for identifying opportunities, validating ideas, creating momentum, and launching ventures using as little as two hours per week.
This is the system I wish I’d had. It’s available today on Amazon, Apple Books, Goodreads, IngramSpark, and at kennethjchester.com — where you can also get the companion Notion Accountability System.
